News and Media
Gilbert Sun News,
Sunday, November 11th, 2018
Gilbert entrepreneur’s new venture aims to help other businesses
GSN NEWS STAFF
Laurel Pendle has seen and experienced business in several ways.
The Gilbert woman’s parents started a half dozen different businesses over the time she was growing up in the Midwest. And she’s started a few of her own, including meeting/conference planning, real estate and even dog-watching. But a funny thing happened along the way in her quarter-century career – she became a mom to a boy, now 7. So now, she’s opted for a new startup, LPBC Service, that allows her to remain a fulltime mom but also help businesses
through her own experience as a certified meeting planner, strategic communications
expert and a business owner. “Our goal is to help shape and share your story,” she said. “Many organizations do not have the time or budget to hire full-time employees to perform all of the necessary duties needed to grow a department or brand.” That leads to a “gap” that she says her business can fill so that by acting as an extension of a client’s business, the client can focus on things he or she wants to do. Calling herself a “driven, female entrepreneur that values
relationships and family,” Pendle said she got the idea for her new business, which officially launched in July, from the business owners and others who “reached out to me to see how they could start their own business or grow their own business and what advice I could offer.”
Larger organizations sought her ideas on “how they could grow their market share, be more viable in the public eye, develop relative content, attract a new target audience or share their story with others.” It didn’t take long for her to discover “two successful professionals in the start-up community that have amazing technical and system ‘process’ experience but were
missing the public relations, event strategy and business development arm.” She developed a public relations strategy, and they were so happy with the results that they asked her to join them in yet another business that will be launching soon. As for the company that she has
launched, Pendle said she can fill the needs of both large and smaller businesses and organizations that “have a tremendous amount of work to complete but do not have the budget to hire full-time, high-level employees to deliver the results necessary to complete the
on-going projects/tasks that demand big results.” “Even large marketing/PR agencies
have a need when unfortunate layoffs or downsizing occurs, and they need someone to help ‘fill the gap to keep their existing clients happy,” she said. “Sometimes organizations need an
industry expert or ‘opinion leader’ to land a new client or help tackling a new project that they do not have experience in but need to get up to speed quickly.” Among those needs are video
production, website design, process and systems integration and social media advertising campaigns,” she said, as well as marketing and sales strategizing, business development.
Page 23 of the Gilbert Sun News
For Immediate Release
New Business Launch- LPBC Services Fills the Gap
Small Company with Big Dreams offers 25 Years of Expertise
Gilbert, AZ- LPBC Services is a female owned, full-service business consulting agency that provides brand awareness, by offering targeted strategies and solutions that drive results. LPBC Services officially opened its “virtual doors” July 1, 2018.
The idea for LPBC Services originated from a burning desire to help others tell their story. Laurel Pendle, Founder created this business to fill a gap in the marketplace, and to spend more time with her family (she is a full-time, single mother). For many years, she was often asked by other professionals if she would provide business insight, sales, marketing and public relations strategies to help with big challenges that existed in their business. Pendle often said yes, and that growing need to mentor and lead ultimately fueled her dream of starting her own small business.
Pendle, Founder commented, “our goal is to help shape and share your story!” Many organizations do not have the time or budget to hire full-time employees to perform all of the necessary duties needed to grow a department or brand. Organizations often want valuable resources and talent that can identify with their vision, goals, and get up-to-speed quickly- to deliver results. “We can help fill the gap in your business, so you can focus on the things YOU want to do. Think of our team as an extension of your organization,” Pendle said.
This is her forth start-up business over the last 12 years, and she has even helped other entrepreneurs launch their own businesses. Pendle has formally held top leadership positions in diverse industries globally, for over 25 years. She knew there was a gap in the marketplace, and so she launched LPBC Services to help fill that necessary void.
The good news is, there is already a steady stream of organizations that have jumped on board to work with LPBC Services. This is excellent news for the new business venture, and the driven, female entrepreneur that values relationships and family above it all.
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