Portfolio

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Marketing Plan / Business Planning

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Heartland Therapy

Video, Website and Branding, Marketing, Project Management, Content Creation, Sales + Business Development and Social Media

Scenario: A successful business owner and operator contacted us to rebrand their occupational, speech and physical therapy pediatrics business. They were looking for an increase in leads and revenue for each of their local and regional locations.

Results: We developed a rebranding strategy that included their goals of a new website, logo, graphics/ videos, content and a business development & Marketing plan. We created a targeted social media and business strategy to develop their brand story, visibility of products and services. There was a B2C targeted effort to increase events and community outreach efforts for families and therapists. Over 2000 families have been provided services and a 97% satisfaction rate on Yelp and Google reviews were reported.

Community Relations / Outreach, Public / Media Relations

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Think Human

Publicity, Speaker Opportunities, Marketing and Community Outreach

Scenario: We were hired to be the publicly arm and preferred media agency for a small training and development, educational organization located in Arizona. Our mission was to provide a strategy that encompassed a short and long-term B2B and B2C campaign and community outreach and PR effort. We supported this struggling nonprofit organization with aproblem they were having of gaining exposure and visibility for their overall brand story, vision and mission. We designed a strategic plan that supported their goals and key objectives. We incorporated their desire for more revenue generating speaking opportunities, along with public and media relations visibility and results.

Results: The Founder/owner was nominated for the 2022 Nobel Peace Prize and we incorporated this prestigious submission into the visibility campaign. We were able to gain substantial momentum with over 19 media and press mentions, articles, live news features, panels, on air speaker opportunities, and countless interviews locally, regional and internationally. We drafted over 40 customized endorsement letters, 5 press releases, 7 social media posts and drafted interview scripts for the media interviews/spotlights. The impact was substantial and the visibility in local, regional and international markets was priceless. We also provided a revenue outlet for future speaker opportunities and publicity for his nomination and upcoming book release.

Marketing, Public / Media Relations

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Mesa Az

Public & Media Relations, Project Management, Content Creation and Business Strategy/Planning Support

Scenario: One of the largest city government and economic development divisions in the nation contacted us for support of their mission, increased visibility and to drive product growth and consumer education. The director of the division was taking an extended medical leave and the workload, leads and pressure were stacking up. They were strugglingwith internal support, pressure and resources. They lacked team bandwidth, clarity and business strategy and PR support.

Results: We facilitated by providing B2B/ B2C strategy, project management, research on expansion projects, statistical and demographic information, ghostwriting, press releases, website, blog and newsletter content creation. This 6-month contract provided stability and clarity for the division, increased media impressions and visibility for public and private expansion projects and campaigns, estimated to be in the multi millions.

Community Relations / Outreach, Public / Media Relations

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House of Refuge

Partnership Programs, Media & Public Relations, Marketing & Branding, Communications and Business Development

Scenario: An established, faith-based nonprofit organization hired us to provide strategic direction, government relations, community outreach, media, event and public relations support. They were strugglingwith visibility and sustainability, internal and external communications, and with funding and expansion project concerns. We provided a multi-prong strategic solutionand built a B2C and B2B publicity and a strategic business plan.

Results: We designed several B2B campaigns to target government officials, corporations and large donors. Additionally, we provided support in planning 6 targeted events aimed at generating public and private fundraising dollars. The targeted approach was successful by exceeding the goals of sustainability, profitability and expansion efforts.

We solved the many challenges they had by increasing visibility in the public and private sectors. We gained weekly and monthly media impressions with 10 on air TV and media interviews. The exposure and speaking opportunities are still continuing to this day. Wecreated new revenue streams with local donors and developed numerous partnership programs. Additionally, we helped to increase public/private revenue and in-kind donations by 69% and media impressions by 87% over a 3-year period.

DHABA -FOOD STEEPED IN TRADITION - COMMUNITY RELATIONS / OUTREACH

Community Relations / Outreach

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the dhaba

Business Strategy for B2B and B2C, Community Partnerships and Publicity Support

Scenario: A small international business owner, restaurateur and serial entrepreneur hired our agency to create a business and PR plan to increase revenue and visibility for 3 of his diverse business ventures. We solved this challenge by developing a strategic plan and publicity plan for each of his businesses in order to generate additional revenue and visibility of his unique products and services.

Results: The B2C impact based on the plan increased visitors to the website and 65% and additional revenue for dine in, take out and catering reservations. We increased media attention with 10 different publications and media outlets, increased Yelp and Google reviews based on the targeted campaigns by 49%.

We created a successful B2B plan that generated increased visitors to the website and a corporate dining program that targeted private meetings and events, along with 58% increase in catering revenue. Also, an increase in visibility within the local business community for private meetings & events.

Marketing

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India Plaza

Business Strategy for B2B and B2C, Community Partnerships and Publicity Support

Marketing Plan / Business Planning, Public / Media Relations

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Trinity Air Medical

Strategic Planning, Leadership, Customer Service + Retention and Expansion

Scenario: A medium sized, multi million dollar medical transportation company hired us todevelop a successful B2B business strategy to increase leads from partners and suppliers. They had several goals of increasing team morale with frontline employees, streamlining processes and an objective to increase leads and revenue with top customers. Two of the key priorities were to educate top leaders and executives on the products and services offered for the next year and to increase revenue by 50%.

Results: We created a targeted B2B strategy plan to tackle new markets while also nurturing their current clients. We facilitated an executive strategy meeting with leadership and key stakeholders to gain buy-in, create vision, and to develop a growth plan and action steps for the next 15 months. The strategic success plan and leadership meeting helped to provide clarity and a roadmap for the entire organization to achieve their goals. They were able to retain 85 % of their current customers while also expanding into 3 new markets. They also increased their service offerings and used the customer relationship program model we developed to reach their 50% revenue goal ahead of schedule. Their employees, executive team flourished by having a vision, and an action plan to conquer their key objectives and stakeholders were able to reinvest.

Marketing, Strategic Planning

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Stronger Nurse

Business Strategy, Event Planning, Content Creation, Marketing and Video Production

Scenario: A mid-west, female business owner contacted us to help with several concerns she was having regarding growing a service and product-based business, acquiring new members and leads, planning a product launch/roadshow in several cities, and creating a coaching empowerment community targeting nurses.

Results: We were able to design a successful strategic plan, ambassador program and business development plan to help launch, grow and create awareness of the product and services offered. We helped provide direction and marketing support during a 4-city road show and planned launch events. The targeted B2B and B2C campaigns drove big results and increased membership by 45% in the first 6 months. We helped with direction and script writing for a new branded video, content creation for social media, emails, and marketing materials that increased visibility across the US with consumers (nurses), universities and the medical community.